BAO - meaning
Natural Skincare is in my heart
I have over 15 years’ experience in the beauty industry, which included owning a high-end beauty salon for four years, and I’ve been in love with natural skin care for as long as I can remember. As a young girl, I literally used to make face masks and body scrubs from ingredients I found in the kitchen.
So, you can imagine my delight when I finally began living my dream and launched my own skincare brand!
When I studied a Diploma in Natural Beauty Therapy and Nutrition in Australia in 2006, natural skincare was incredibly popular in Australia but not so much in the UK. Natural skincare products were something you would only really find at hippy markets and whole food health stores.
My life in Australia.
Living in Australia for four incredible years exposed me to such a nourishing holistic way of life. They were (and in my eyes still are) ahead of the UK. I’m a huge water baby and it was surfing that led me to move to Australia in the first place.
Yes, I was that “pommy” that was teaching surfing to backpackers and holding all day long surf lessons. I loved it!
I was also lucky enough to spend my weekends visiting gorgeous hippy markets and music festivals where I got to sample lots of yummy new foods and natural skincare products. From whipped shea butter body creams to floral and silky face oils, clay face masks and soaps. It was Australia where I really fell in love with this relaxing holistic way of life. So, I completed my diploma and naturally, started my journey into the beauty industry.
Back home to Dorset.
So, fast forward over 10 years and I’m back in my home town of Sandbanks in Dorset 2009. Unfortunately I had to return home because I was extremely poorly with digestive issues. Rushed to hospital and was diagnosed with Crohn's Disease and Ulcerative Colitis there and then. Read my full story here.
But in 2010 I opened my own beauty business which I started from home, from the ground up with only three customers. I was working from home full-time after only 6 months, as a beauty therapist offering waxing, facials and massages.
I was still so in love with natural skincare, that in 2012 I travelled up to London to continue my studies, completing courses in natural skincare formulation. I then expanded my business to opening a high-end beauty salon in 2014, it was a massive success but came to an end in early 2018 due to my IBD.
Diagnosed with Crohn's Disease.
I’ve have lived with the awful symptoms of Ulcerative Colitis and Crohn’s disease for many many years but after years on horrible drugs and medications my skin became really sensitive. So I decided to step back to work from home and put 100% of my energy into launching a fabulous skincare brand people would be obsessed with!
Launching BAO Skincare in 2018 was the best thing I ever did, my beauty customers loved it and I was getting new customers (from all over the county) every day. However, yet again my life got put on hold and unfortunately, in 2019 and 2020 I spent mostly in hospital incredibly ill with my IBD. This resulted in me having back surgery and three very major operations. I now have a stoma and but I’ve got my life back!
Registered Vegan + Cruelty Free
The entire BAO collection is registered vegan and cruelty free by The Vegan Society, including all of the ingredients I use too. Along with this I also only use certified Organic ingredients too. This means that every ingredient can be traced back to the fields where they were grown without the use of added pesticides, making for healthier soil and more wildlife.
I can therefore guarantee that at every stage from seed to product has been carefully thought out and care is given to reducing environmental impact.
BAO Skincare today.
I am now getting my life back, and loving building BAO Skincare. Continuing to support you all, in helping to make your skin happy in my true passion. There are so many exciting things coming up with BAO, I can't wait to show you all! Over the next 12 months there will also be some incredible new products being launched, a mum-to-be and baby collection as well as a happy skincare podcast!
So make sure you are subscribed to my email list so you don't miss out on all of the exciting things that are coming.
But I couldn't do it without you, so thank you all for your incredible support in my brand and I hope to continue making your skin happy for many year ahead!
Love, Beth xx